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(Toronto location only)
Course number: 088781
Course length: 1.0 day(s)
When it comes to trade, national borders have eroded. Increasingly, maintaining an isolationist position as a country has become difficult for corporations as well as nation-states. An ambitious company may not only distribute its goods globally, it may establish production facilities abroad, agree to joint ventures, and strive to integrate itself into foreign markets. In many respects, global marketing obeys the basic marketing principles you use domestically, but the global scope presents a number of unique problems. In this course, you will learn the essentials of global marketing.
Course Objective: You will learn how to construct a global marketing strategy.
Target Student: This course is designed for business people with knowledge of basic marketing practices, as well as inexperienced marketing professionals.
Prerequisites: To ensure your success, we recommend you first take the following Element K courses or have equivalent knowledge:
Upon successful completion of this course, students will be able to:
Lesson 1: Analyzing Your Global Market
Topic 1A: Determine the Degree of Political Risk
Topic 1B: Analyze Your Global Markets
Topic 1C: Develop a Global Distribution Strategy
Topic 1D: Develop a Foreign-Market Entry Strategy
Lesson 2: Positioning Your Global Product
Topic 2A: Analyze Cultural Barriers to Market Entry
Topic 2B: Position Your Global Product
Topic 2C: Price Your Global Product
Topic 2D: Brand Your Global Product